First, Seth Godin. I don't get him, or the fuss. About a year ago I read his "The Dip". I cannot fathom why anyone would see it as anything more than the following statement:
When the going gets tough you should push through; except when you shouldn't.And now I've just finished reading "Linchpin". Ostensibly about what makes people indispensable, it looked like a useful addition to my list of readings about how to build a world class team. But to be honest, I have no idea what it was about. At least I could give a single sentence review of "The Dip". But "Linchpin" is just ... I mean, it's full of ... it's kinda like .... Shrug. Honest to god, it conveyed pretty much zero meaning to me.
And then there's Merlin Mann. Known primarily for his 43folders website, here I'm talking only about his "Back To Work" podcast. I just forced myself to listen to the entire first episode. To begin with it was actually to hear what he had to say. I tapped my fingers impatiently, waiting for the core content to begin: a minute or two, or five. Ten. Half an hour. By the time I got to 45 minutes I was just hanging on in disbelief to confirm that there never was any substantial content. And there wasn't -- not a thing. If BBC Radio 4's "In Our Time" is a laser, then "Back To Work" is a blob of cold porridge in an old sock. No, it makes no sense to me either.
Now I don't know Merlin or Seth. But the vibe I picked up (it's all I picked up) from the "Linchpin" is that Godin is a very nice man. And I have no reason to believe that Mann is any different. So I have nothing against either of them. But they either both are full of hot air, or they are speaking a language I don't yet understand. For the sake of humanity and civility, I'm going to conclude the latter. But anyone else had the same experience?